Soap Opera Ratings

Hollyoaks received ratings of 3.5 million between 1999 and 2004, now it has fallen to 1.2 million per episode. This has maintained throughout the years as Hollyoaks averages similar figures in the present day. Therefore this could indicate that the product within this soap is possibly becoming stale and repetitive thus requiring a new soap with fresh characters and narratives such as The Street in order to potentially gain the lost audience members of Hollyoaks, thus aiming to gain a very optimistic rating per episode such as 1.5 million viewers. Eventually challenging Hollyoaks when The Street builds an established audience, thus replacing Hollyoaks or taking its premiere spot on E4 to maximize viewers.